Top 5 Social Apps Performance in South Africa Q4 2021

In the fourth quarter of 2021, the top social apps in South Africa exhibited varied trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of TikTok, Instagram Lite, Facebook Lite, X, and Status Saver - Video Saver.

TikTok saw a significant increase in weekly revenue, starting at approximately $52K at the end of September and peaking at around $285K in mid-December. Weekly downloads fluctuated, with a high of around 233K in early October and a low of about 125K in early November. The app maintained a strong presence with weekly active users ranging between 3.7M and 4M throughout the quarter.

Instagram Lite experienced modest weekly revenue, with a peak of $245 at the end of September and a low of $106 in late November. Downloads saw a notable spike, reaching approximately 170K in late November, while weekly active users remained stable, hovering around 4.4M to 4.5M.

Facebook Lite maintained a consistent revenue stream, peaking at nearly $10K in mid-December. Downloads varied, with a high of about 114K in early October and a low of approximately 82K in early December. The app sustained a robust user base, with weekly active users ranging from 14.5M to 15.3M.

X showed limited revenue activity, peaking at $203 in the final week of December. Downloads fluctuated, with a high of about 59K in early October and a low of around 25K in early December. The weekly active users remained relatively stable, ranging between 2.6M and 2.7M.

Status Saver - Video Saver had minimal revenue, peaking at $10 in the last week of December. Downloads varied, with a peak of approximately 25K in mid-October and a low of about 14K in early December. The app's active users increased steadily, reaching around 166K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.